US Tariffs and the End of Maritime Free Trade
2 April 2025 marks a turning point in global maritime trade. The age of maritime free trade and market globalisation is giving way to a new era of economic nationalism. For over 80 years, international trade thrived under open markets. This system promoted peace, prosperity, and cooperation between continents. Free trade allowed goods and people […]The Unexpected Dimension of AI in Cruise Planning
AI in Cruise Planning is gaining traction across the maritime sector, not as a replacement for human expertise, but as a reliable tool to support more informed decision-making. The industry is steadily embracing AI as part of a broader move towards data-driven operations and more resilient itineraries.
As highlighted in the Spring 2025 edition of Cruise & Ferry Review, AI is already being used by major cruise lines to improve customer experience, streamline embarkment, and personalise onboard services. However, its role in itinerary planning and operational decision-making is just beginning to evolve.
Traditionally, cruise planning involves a combination of logistics, regional knowledge, and environmental awareness. But the industry is starting to recognise how AI can add value behind the scenes – supporting planners with data-driven insights, predictive models, and risk analysis.
From forecasting port congestion to modelling weather-related disruptions, AI tools help operators assess multiple scenarios more efficiently. This allows decision-makers to act faster and with greater confidence, especially in uncertain or changing conditions.
The article also notes the growing investment in real-time connectivity and IoT, which will eventually enable even more integrated AI-driven systems. These advancements could support continuous itinerary optimisation, adjusting in real time to minimise delays, reduce fuel use, or respond to localised disruptions.
Importantly, AI in this context does not override human judgement. Rather, it strengthens it. By automating data processing and scenario testing, AI gives planners more time to focus on strategic choices, improving both resilience and responsiveness.
As technology matures and trust in its output grows, the use of AI in itinerary planning is likely to expand further. The industry is moving steadily toward a future where AI is not the decision-maker, but a trusted assistant in making better decisions.
